USO has been serving troops of U.S.A and their families since 70 years; new USO “Honoring our Heroes” campaign is a step forward to serve the purpose. Various programs and innovative services has been designed and delivered by USO to facilitate the American troops and their families, this time P&G and Kroger are jointly supporting the efforts of USO. Sloan Gibson USO president said, “We work every day through proven, cost-effective programs and services to relieve the tremendous burden our men and women in uniform shoulder on behalf of our nation. That is why partnerships with corporations like Kroger and P&G are so critical to our ongoing successes.”
New USO campaign by P&G and Kroger to honor our heroes is an ongoing campaign. P&G and Kroger have joined with USO as a matter of partnership for a good cause; Kroger has contributed with US$ 250,000. Kroger is the most prominent grocery retailer in U.S.A and its partnership with P&G for such a great cause is also expected to promote it and P&G. P&G Kroger Team leader Mindy Thompson said, “This year alone, more than 50,000 troops will be returning home from active duty – having done their part to help keep our country and its citizen’s safe. This program allows us to help consumers express their own gratitude to all the men and women who make such great sacrifices for our country.”
P&G and Kroger honoring our heroes USO campaign is kind of humanitarian campaign .P&G is already a renowned name in the field of consumer products and these philanthropic partnerships will help it to gain repute as an altruistic company. CEO of P&G Bob McDonald said, “Our commitment to the military men and women who serve dates back
to the Civil War where we supplied the Union Army with soap and candles. This commitment continues today with our dedicated Military team. Leveraging a strategic relationship with the USO enables us to connect our brands to American service members and their families while touching and improving their lives. We are excited to grow and develop this strategic relationship with the USO and our retail partners.”